Company Overview

Fubon Securities, founded in 1988, is an integrated securities firm offering brokerage, wealth management, underwriting, and proprietary trading services. With paid-in capital of NT$16.259 billion, Fubon Securities is a wholly owned subsidiary of Fubon Financial Holdings. Its domestic subsidiaries include Fubon Futures, Fubon Securities Investment Services, Fubon Venture Capital, and Fubon Min-Tou Venture Capital. Overseas, the Company has established a presence in the Hong Kong market through subsidiaries including Fubon Securities (Hong Kong) and Jih Sun Chi Fu Securities. Following its merger with Jih Sun Securities in 2023, Fubon Securities has further expanded its business scale, strengthened its market competitiveness across business lines, and continued to realize integration synergies.

Fubon Securities upholds a “customer needs” philosophy and integrates the resources of Fubon Financial Holdings and Fubon Securities Investment Services to deliver comprehensive wealth management solutions. Through client segmentation and an integrated advisory support model, the Company leverages the strengths of its Online with Offline (OMO) services to provide diversified and customized financial solutions, striving to become its clients’ most trusted wealth management partner. Meanwhile, Fubon Securities Investment Services and Fubon Futures continue to deepen member engagement and enhance professional advisory services, providing clients with more comprehensive and value-added investment and wealth management solutions.

In the area of sustainable development, Fubon Securities has established “Decarbonization, Digitalization, Empowerment, and Connection” as the four pillars of its ESG strategy. Through clear target management and quantitative tracking mechanisms, the Company systematically fulfills its commitment to sustainable operations. To advance responsible investment and sustainable finance, Fubon Securities took the lead in Taiwan’s securities industry to launch a cross-asset ESG Investment Zone, integrating ESG ratings and information across a wide range of products, including Taiwan equities, U.S. equities, offshore bonds, and mutual funds. This initiative helps investors more effectively incorporate sustainability considerations into their investment decisions. In 2023, the Company established its Sustainable Development Committee to further strengthen sustainability governance, responsible investment practices, and corporate engagement initiatives. By working closely with clients and investee companies, Fubon Securities continues to promote sustainable transformation and create long-term value for stakeholders.

In the area of digital innovation, Fubon Securities continues to advance its digital transformation and the application of artificial intelligence (AI). In 2025, the Company launched Fubon AI PRO, its next-generation mobile trading platform, incorporating a range of AI-powered features designed to enhance customer engagement and the overall investment experience. The launch demonstrates the Company’s successful integration of financial services and advanced AI technologies. During the same year, Fubon Securities also introduced Fubon Investment Academy, a financial knowledge platform featuring original comics and video content. Guided by the concept of “Learn Through Play,” the platform combines original comic series, multimedia content, and interactive games to make financial education more accessible and engaging. By lowering barriers to financial literacy, Fubon Securities further promotes financial inclusion and empowers individuals to make informed investment decisions.

Guided by its brand philosophy, “Positive Power, Creating Value,” Fubon Securities remains committed to delivering comprehensive financial services with professionalism, innovation, and a people-centered approach. By creating long-term value for clients and stakeholders, the Company continues to advance steadily toward its vision of becoming a leading securities and financial institution in Asia.